Bush and Cheney’s 2004 re-election campaign manager Ken Mehlman gave a View from the Top speech at the Stanford Graduate School of Business.
In his address, he pointed out the business of politics and elaborated on how he maneuvered the tactics to get Bush and Cheney re-elected. While political campaign heads conventionally considered U.S. cities as a mainstay of liberals and the outer areas and countryside as a conservative region, he aimed to further analyze that data to a point where each voter was better targeted.
Technology, which is used to direct conservative voters who are living in blue state regions, according to Ken Mehlman, can empower individuals. Likewise, raw data can be a vital instrument if used properly.
Mehlman, also former president Bush’s chief policy consultant between 2001 and 2003, said this could not be delivered solely by metrics, but by what he believed as “transparent metrics.” He stated that he could not emphasize on it enough since businesses, which he deemed as similar to politicians, put too much stress on selective statistics. “You can feel great about the fact that you’ve registered two million new voters, but if the other party has registered three million, you’re still behind.”
Another helpful strategy he applied to politics is to manage down. When he first served under Bush as field director in 1999, Ken Mehlman ignored the advice to attach himself to Bush to help him in his personal career. He realized that he could become a more successful leader by functioning with people under his rank, focusing on the people he could manage on his own.
Source: http://www.gsb.stanford.edu/news/headlines/vftt_mehlman.shtml